SEO is one of the most notoriously confusing and ever changing fields of internet marketing. Some claim to know how to get front page rankings in a month. Almost no-one (even the vast majority of Google’s own employees) know all the secrets behind G’s own magical algorithm. SEO is a constantly evolving and continuous process that takes time, effort and most of all patience. Keeping up with changes in Googles systems and algorithms is an imperative part of every SEO specialist’s life. Here is a look at how SEO has changed over the past couple years and how SEO companies are racing to keep up.
There are many techniques sworn by in the past that are almost entirely obsolete today. Meta tags stuffed with loads of keywords were an all to common occurrence just a few years ago. These days they play very little importance in your overall ranking and should only contain a few of your main keywords or relative information. Another dying technique is manual submission of your URL to the actual search engines themselves. Nowadays you don’t have to bother, in fact, it almost works against you. The indexing of sites happens automatically within a couple of weeks. Directory submission (although slowly creeping towards becoming obsolete) is still done today as a link building technique. All SEO companies used to follow the same basic set of steps and techniques. Now, this kind of standardized take is defunct because each website needs a different SEO approach applied to it.
SEO is almost entirely natural these days. Meaning if your site has relative content, decent links and valid code, it will more than likely rank for a particular keyword. However, there are definitely still legitimate techniques that can help speed up the process and return better results. Finding a legitimate SEO company is like finding a needle in a haystack. Most offer exorbitant amounts of empty promises of “thousands of keyword rankings” or “submission to millions of (non-exsistent) search engines”, yet very few have the results to back it up. Generally speaking, the greater promises and shorter time you are offered, the farther away you steer from a legitimate SEO company. As with everything else in life, if it sounds too good to be true, it probably is.
SEO is a constantly changing field. Successful SEO companies need to be flexible enough to continuously change with the times. Dempsey Graphics have been in the business for over 10 years and know the web inside and out. If you would like to setup a meeting with us for an SEO consultancy or other service, please feel free to use our contact form or call us at (702) 837-1127.
The very word seo seems to strike fear into people.
I have yet to find a proven formula for SEO, I think the golden rule though is to keep things simple and usable.