The majority of business owners are more than willing to put out thousands of dollars to have a decent website created for their company. So why is it that they almost completely neglect the marketing aspect of their website? You wouldn’t buy a billboard on a street with no traffic, would you? Internet marketing is not only one of the most effective forms of advertising, it is also one of the cheapest. A website without marketing will only be found by those that know it exists. How many potential leads are you losing by not advertising online? Internet marketing is essentially the most effective marketing tool for a business, so why ignore it?

According to recent studies, around 49% of search engine users will change their search term if they don’t find the results they are looking for on the first page. Only 8% of search engine users actually look past the 3rd page. The large majority of internet users believe that the top ranking searches for any particular keyword are the leaders in that field. This doesn’t necessarily mean that they are the best, but to someone who doesn’t know any better, they are. Just remember, your average internet user isn’t an SEO specialist or online marketer. Rankings, number of back-links, domain age, none of this means anything to them. They see a website on the top of the rankings and, to them, this is the best company in that particular field. Now are you starting to see the importance of internet marketing for your company.

In short, having a website that is difficult to find is just as bad as not having a website in the first place. If you are neglecting online marketing, you risk losing a potentially large customer base. Every day your competitors rank better than you on the search engines, is a day that they acquire your customers. Internet marketing is something that cannot be ignored in this day and age.

Dempsey Graphics have been marketing online for over 10 years. We know what it takes to get your company found on the internet. If your business is in dire need of internet marketing, please feel free to contact us at (702) 837-1127.